The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)
zoom

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)

(author)
£16.99
Paperback 464 Pages
Published: 01/07/2013

This product is currently unavailable.

  • This item has been added to your basket
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. * Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn * David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Publisher: John Wiley & Sons Inc
ISBN: 9781118488768
Number of pages: 464
Weight: 546 g
Dimensions: 229 x 155 x 32 mm
Edition: 4th Revised edition

You may also be interested in...

The Trusted Advisor
Added to basket
Strengths Based Selling
Added to basket
£19.99
Hardback
Hegarty on Creativity
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Confessions of an Advertising Man
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Marketing For Dummies
Added to basket
SPIN® -Selling
Added to basket
£25.99
Paperback
The Psychology of Selling
Added to basket
The Challenger Sale
Added to basket
Growth Hacker Marketing
Added to basket
Key Person of Influence
Added to basket
Business Networking: The Survival Guide
Added to basket
Cashvertising
Added to basket
£14.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: