The New Look: Design in the Fifties (Paperback)

Christian Dior's Spring Collection of February 1947 startled the fashion world, but resulted in the "new look" becoming the symbol for a wider range of developments in which a generation of designers revitalized the basic forms of home and workplace. Carlo Mollino and Gio Ponti in Italy, Stig Lindberg, Tapio Wirkkala and Henning Koppel in Scandinavia, Robin and Lucienne Day in Britain and Charles Eames and Eero Saarinen in America made rapid and radical changes and created a new look for the applied arts. The visual strength of their designs is reflected in their continued popularity. This volume provides an analysis of the phenomenon, with illustrations of over 200 designs. It may also be used as a reference source: it includes an illustrated international directory of 1950s design giving details of prominent designers, important companies and significant works.