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The New Global Marketing Reality (Hardback)
  • The New Global Marketing Reality (Hardback)
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The New Global Marketing Reality (Hardback)

(author), (author)
£54.00
Hardback 292 Pages / Published: 10/10/2003
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Publisher: Palgrave USA
ISBN: 9781403905208
Number of pages: 292
Weight: 592 g
Dimensions: 229 x 152 x 19 mm
Edition: 2004 ed.

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