The New Gay for Pay: The Sexual Politics of American Television Production (Paperback)
  • The New Gay for Pay: The Sexual Politics of American Television Production (Paperback)
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The New Gay for Pay: The Sexual Politics of American Television Production (Paperback)

(author)
£22.99
Paperback 208 Pages / Published: 13/01/2018
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Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV's portrayal of LGBT characters and issues as "gay for pay"-that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics.

Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues-visibility, advocacy, diversity, and equality-Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality.

Publisher: University of Texas Press
ISBN: 9781477313602
Number of pages: 208
Weight: 369 g
Dimensions: 229 x 152 mm


MEDIA REVIEWS
"Reading Julia Himberg's recent book in public, even in Los Angeles, is a bit like wearing a statement piece to church. Fellow coffee shop dwellers, lunchers, and friends see the rainbow-colored television screen emblazoned on the cover, their eyes run over the title, and one question generally leads the conversation: "What is The New Gay for Pay?"" * The Advocate *
"The New Gay For Pay is a significant contribution to both media studies and gender sexuality studies, laying out the current landscape. It is also a solid primer for those looking to understand the workings and operators behind the creation and casting of LGBT characters on television." * Lambda Literary *

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