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The Neuro Revolution (Hardback)
  • The Neuro Revolution (Hardback)
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The Neuro Revolution (Hardback)

(author), (with)
£18.99
Hardback 256 Pages / Published: 25/06/2010
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History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. "The Neuro Revolution" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief. By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within "The Neuro Revolution" will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Publisher: St Martin's Press
ISBN: 9780312378622
Number of pages: 256
Weight: 449 g
Dimensions: 235 x 156 x 22 mm

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