The Moral Molecule: the new science of what makes us good or evil (Paperback)
  • The Moral Molecule: the new science of what makes us good or evil (Paperback)
zoom

The Moral Molecule: the new science of what makes us good or evil (Paperback)

(author)
£8.99
Paperback 304 Pages / Published: 14/02/2013
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain. Zak's colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

Publisher: Transworld Publishers Ltd
ISBN: 9780552164610
Number of pages: 304
Weight: 217 g
Dimensions: 198 x 127 x 19 mm


MEDIA REVIEWS
"Paul Zak tells the remarkable story of how he discovered and explored the biochemistry of sympathy, love and trust with the narrative skill of a novelist. Philosophy, economics and biology have rarely been so entertaining." * Matt Ridley, author of Genome *
"An ancient mammalian molecule prods us to bond with others. Paul Zak offers a most engaging account of this important discovery, bound to overthrow traditional thinking about human behavior, including economics and morality." * Frans de Waal, author of The Age of Empathy *
"Paul Zak's investigations into the best things in life are inspired, rigorous, and tremendous fun. We need more daring economists like him." * Tyler Cowen, author of The Great Stagnation and the forthcoming An Economist Gets Lunch *
"an engaging read" * BBC Focus *
"Engaging, entertaining and profound." * Kirkus Reviews *

You may also be interested in...

Conspicuous Consumption
Added to basket
Keynes Hayek
Added to basket
£12.99
Paperback
Wealth of Nations
Added to basket
£3.99
Paperback
Small Is Beautiful
Added to basket
The Wealth of Nations
Added to basket
How Markets Fail
Added to basket
£9.99
Paperback
Capital
Added to basket
£8.99
Paperback
The Wealth of Nations
Added to basket
Development as Freedom
Added to basket
Keynes
Added to basket
£9.99
Paperback
Capitalism and Freedom
Added to basket
Introducing Keynes
Added to basket
£7.99
Paperback
The Theory of the Leisure Class
Added to basket
Game Theory: A Very Short Introduction
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.