Find your perfect holiday reading
The Message Matters: The Economy and Presidential Campaigns (Paperback)
  • The Message Matters: The Economy and Presidential Campaigns (Paperback)
zoom

The Message Matters: The Economy and Presidential Campaigns (Paperback)

(author)
£27.00
Paperback 232 Pages / Published: 07/08/2009
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.

Publisher: Princeton University Press
ISBN: 9780691139630
Number of pages: 232
Weight: 340 g
Dimensions: 235 x 152 x 15 mm

You may also be interested in...

When Does Gender Matter?
Added to basket
The Persuadable Voter
Added to basket
The Politics of Electoral Systems
Added to basket
UKIP
Added to basket
£18.99
Hardback
The Women's Suffrage Movement
Added to basket
The Political Marketing Game
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
The Activists' Handbook
Added to basket

Please sign in to write a review

Your review has been submitted successfully.