More than ever before, the media dominate public life and public perceptions. Yet at the same time, it is no longer clear what the media actually are. Radio can be heard on a PC, data accompanies television programmes, and news snippets are available on mobile phones. This volume offers a systematic introduction to this dynamic and often bewildering field. It outlines the key media industries, and explains how the new communications technologies are impacting on them. It also provides a thorough overview of the main approaches taken in studying the media. The third section of the book explores the thorny issues of media ethics, audiences, youth media, and the future of journalism. media and for anyone interested in the industry.
Publisher: Allen & Unwin
Weight: 810 g
Dimensions: 231 x 181 x 25 mm
Edition: Revised edition
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