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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press (Hardback)
  • The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press (Hardback)
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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press (Hardback)

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£41.00
Hardback 241 Pages / Published: 12/10/2006
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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Publisher: Palgrave Macmillan
ISBN: 9780230001879
Number of pages: 241
Weight: 538 g
Dimensions: 235 x 155 x 20 mm

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