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The Marketing Plan Handbook: International Edition (Paperback)
  • The Marketing Plan Handbook: International Edition (Paperback)
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The Marketing Plan Handbook: International Edition (Paperback)

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£52.99
Paperback 224 Pages / Published: 28/03/2010
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A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Publisher: Pearson Education (US)
ISBN: 9780137053506
Number of pages: 224
Dimensions: 232 x 187 mm
Edition: 4th edition

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