The Marketing Plan Handbook (Paperback)
  • The Marketing Plan Handbook (Paperback)

The Marketing Plan Handbook (Paperback)

£52.99
Paperback Published: 01/01/2010
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A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Publisher: Pearson Education (US)
ISBN: 9780137053506

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