The Marketing of Political Parties: Political Marketing at the 2005 General Election (Hardback)
  • The Marketing of Political Parties: Political Marketing at the 2005 General Election (Hardback)
zoom

The Marketing of Political Parties: Political Marketing at the 2005 General Election (Hardback)

(editor), (editor), (editor)
£75.00
Hardback 288 Pages / Published: 30/11/2006
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

Publisher: Manchester University Press
ISBN: 9780719073007
Number of pages: 288
Weight: 572 g
Dimensions: 234 x 156 x 27 mm

You may also be interested in...

The War of the Words
Added to basket
The Victory Lab
Added to basket
£12.99
Paperback
Political Marketing
Added to basket
Eloquence in an Electronic Age
Added to basket
The Activists' Handbook
Added to basket
UKIP
Added to basket
£18.99
Hardback
The Women's Suffrage Movement
Added to basket
The Hybrid Media System
Added to basket
Mad Men & Bad Men
Added to basket
£14.99
Paperback
Victory in London
Added to basket
£17.99
Hardback
Dole Queues and Demons
Added to basket
How to Win Campaigns
Added to basket
£24.99
Paperback
On Empire, Liberty, and Reform
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.