The Marketing Manifesto (Paperback)
  • The Marketing Manifesto (Paperback)
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The Marketing Manifesto (Paperback)

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£19.99
Paperback 208 Pages / Published: 03/02/2013
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Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

Publisher: Kogan Page Ltd
ISBN: 9780749468521
Number of pages: 208
Weight: 330 g
Dimensions: 234 x 157 x 11 mm

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