This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
Publisher: The Marketing Directors Ltd
Number of pages: 476
Dimensions: 246 x 171 x 37 mm
"I use this book as a text for my marketing management/strategy class at the university. It is the best book I have found on this subject." Carolyn K. Shiery, Professor of Marketing, Director Institute of Strategic Marketing, Concordia University, Irvine, Canada