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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Paperback)
  • The Market Segmentation Workbook: Target Marketing for Marketing Managers (Paperback)
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Paperback)

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£55.99
Paperback 240 Pages / Published: 22/02/1996
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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

Publisher: Cengage Learning EMEA
ISBN: 9780415118927
Number of pages: 240
Weight: 522 g
Dimensions: 233 x 154 x 12 mm
Edition: New edition

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