The Management of Luxury: A Practitioner's Handbook (Hardback)
  • The Management of Luxury: A Practitioner's Handbook (Hardback)
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The Management of Luxury: A Practitioner's Handbook (Hardback)

(editor), (editor), (editor)
£49.99
Hardback 488 Pages / Published: 03/09/2014
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In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

Publisher: Kogan Page Ltd
ISBN: 9780749471668
Number of pages: 488
Weight: 890 g
Dimensions: 240 x 160 x 30 mm


MEDIA REVIEWS
"Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information... If you are new to the luxury sector this would be a particularly excellent desk resource and initiation to the different world of luxury products. Even if you have been working in this sector for a long time, you surely cannot fail to get some benefit from this book."--Darren Ingram "Darren Ingram Media "
"[T]he most detailed and multifaceted coverage of luxury marketing I have come across...the only book the specialist working in luxury brand management would need to read to feel more prepared to tackle the challenges the luxury market poses, and be able to make more informed decisions."--Michael Baicoianu "Brand Uniq "

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