The Management Game of Communication - Advances in Public Relations and Communication Management 1 (Hardback)
  • The Management Game of Communication - Advances in Public Relations and Communication Management 1 (Hardback)
zoom

The Management Game of Communication - Advances in Public Relations and Communication Management 1 (Hardback)

(editor), (editor), (editor)
£85.99
Hardback 320 Pages / Published: 05/09/2016
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Publisher: Emerald Publishing Limited
ISBN: 9781786357168
Number of pages: 320
Weight: 658 g
Dimensions: 229 x 152 x 25 mm

You may also be interested in...

Evaluating Public Relations
Added to basket
Brilliant PR
Added to basket
£10.99
Paperback
Public Relations: The Basics
Added to basket
100 Great PR Ideas
Added to basket
£8.99
Paperback
Public Relations
Added to basket
The PR Masterclass
Added to basket
PR!
Added to basket
PR!
£21.99
Paperback
Fashion Public Relations
Added to basket
How to Win Campaigns
Added to basket
£28.99
Paperback
Public Relations For Dummies
Added to basket
Trust Me, PR Is Dead
Added to basket
Internal Communications
Added to basket

Please sign in to write a review

Your review has been submitted successfully.