The Making of Dirt is Good: A Personal Journey of Brand Transformation (Paperback)David Arkwright (author)
Paperback 104 Pages / Published: 26/09/2013
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Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
Publisher: LID Publishing
Number of pages: 104
Weight: 181 g
Dimensions: 216 x 135 x 10 mm
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