The M-factor: Media confidence for business leaders and managers (Paperback)
  • The M-factor: Media confidence for business leaders and managers (Paperback)

The M-factor: Media confidence for business leaders and managers (Paperback)

Paperback 192 Pages / Published: 28/02/2013
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The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

Publisher: Panoma Press
ISBN: 9781908746726
Number of pages: 192
Weight: 230 g
Dimensions: 216 x 140 x 10 mm

This book is a goldmine of information for PR practitioners, as well as any business leader who wants to be able to work effectively with the media, in good times or bad. Tom has put many of my clients through training sessions over the years and really knows his stuff! -- Gay Collins, Executive Chairman, MHP Communications
In today's fast moving 24/7 media world, being confident with the press is an essential business skill and something we all need to be good at. Tom Maddocks is a master of his art and this fabulous little book is full of great advice and life saving do's and don'ts. The M-factor is essential reading for those at the beginning of their management career, equally it will prove an invaluable refresher for experienced business managers who need to pep up their media skills. -- Fiona Harris, Managing Director Quill PR
The media can be a threat or an opportunity, depending on how you treat them. If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start! -- Sir Stuart Rose, former Chairman and Chief Executive, Marks & Spencer plc

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