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Business, Finance & Law > Industry & industrial studies > Media, information & communication industries > Advertising industry
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (Paperback)
  • The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (Paperback)
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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (Paperback)

(author), (author)
£50.00
Paperback 82 Pages
Published: 11/06/2013

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Synopsis

Publisher: Institute of Practitioners in Advertising
ISBN: 9780852941348
Number of pages: 82
Weight: 310 g
Dimensions: 297 x 210 x 1 mm

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