The Logic Of Life: Uncovering the New Economics of Everything (Paperback)
  • The Logic Of Life: Uncovering the New Economics of Everything (Paperback)
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The Logic Of Life: Uncovering the New Economics of Everything (Paperback)

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£11.99
Paperback 288 Pages
Published: 05/03/2009
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Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist's tools . . . economics has never been this cool' NEW STATESMAN

If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.

Publisher: Little, Brown Book Group
ISBN: 9780349120416
Number of pages: 288
Weight: 200 g
Dimensions: 196 x 126 x 24 mm


MEDIA REVIEWS

The chapter "Why is Your Boss Overpaid?" is in itself worth the price of this book - Sunday TELEGRAPH

This is no minor thesis . . . If you loved [The Tipping Point and Freakonomics] you'll love this - FINANCIAL TIMES

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“Very readable and thought provoking!”

I bought this as I wanted to think through how to stimulate behaviourial change. It is a very readable and thought provoking book with good evidence and examples. I'm now buying it for a friend as it is so...

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