The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)Laura Solomon (author)
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defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Publisher: American Library Association
Number of pages: 128
Weight: 183 g
Dimensions: 229 x 152 x 7 mm