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The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)
  • The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)
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The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)

(author)
£56.50
Paperback 128 Pages / Published: 30/05/2016
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What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:

defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Publisher: American Library Association
ISBN: 9780838914328
Number of pages: 128
Weight: 183 g
Dimensions: 229 x 152 x 7 mm

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