The Lean Startup (Paperback)

Eric Ries (author)

£14.99

Paperback 336 Pages
Published: 06/10/2011

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Synopsis

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

Publisher: Penguin Books Ltd
ISBN: 9780670921607
Number of pages: 336
Weight: 407 g
Dimensions: 234 x 153 x 24 mm

MEDIA REVIEWS

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book The Lean Startup will change the way we think about entrepreneurship