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The Law of Marketing (Paperback)
  • The Law of Marketing (Paperback)
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The Law of Marketing (Paperback)

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£99.00
Paperback 420 Pages / Published: 20/01/2010
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This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

Publisher: Cengage Learning, Inc
ISBN: 9781439079249
Number of pages: 420
Weight: 771 g
Dimensions: 251 x 201 x 18 mm
Edition: 2nd Revised edition

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