The Law of Marketing, International Edition (Paperback)
  • The Law of Marketing, International Edition (Paperback)
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The Law of Marketing, International Edition (Paperback)

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£111.00
Paperback 448 Pages / Published: 20/01/2010
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Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING, 2e, International Edition traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING, 2e, International Edition is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.

Publisher: Cengage Learning, Inc
ISBN: 9780538452731
Number of pages: 448
Weight: 748 g
Dimensions: 251 x 203 x 12 mm
Edition: 2nd edition

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