The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models- Theoretische und deskriptive Modelle - Sprache in Kommunikation und Medien 6 (Paperback)
  • The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models- Theoretische und deskriptive Modelle - Sprache in Kommunikation und Medien 6 (Paperback)
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The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models- Theoretische und deskriptive Modelle - Sprache in Kommunikation und Medien 6 (Paperback)

(editor), (editor)
£53.95
Paperback 296 Pages / Published: 25/06/2014
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In today's knowledge-based society, exploring the dynamics of communicating specialised contents to the lay public is an undoubtedly topical issue. However, popularization still remains a rather unexplored territory and recent contributions to the field seem to lack a consistent methodological orientation, with hesitations in terms of shared and codified definitions. The contributions to this volume constitute a step forward in the field of popularization studies. New scenarios have been explored with a view to providing shared theoretical and descriptive models from a linguistic perspective and investigating the way popularization is characterised and instantiated, also taking into account its intercultural dimension. The research methods and tools draw upon the analytical framework of discourse analysis, pragmatics, corpus linguistics and genre analysis.
In der heutigen Wissensgesellschaft sind die Mechanismen des Transfers von Fachwissen an Laien von grosser Relevanz. Dennoch bleibt Popularisierung ein linguistisch noch relativ unbestimmtes und unerforschtes Phanomen. Ziel des Bandes ist deshalb, neue Perspektiven zu eroeffnen und auf moegliche neue konsistente Modelle (sowohl theoretische als auch methodologische) hinzuweisen. Unterschiedliche Ansatze kommen dabei ins Spiel, u.a. Diskursanalyse, Rhetorik, Pragmatik, Korpuslinguistik und genre analysis.

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN: 9783034313742
Number of pages: 296
Weight: 460 g
Dimensions: 225 x 155 mm
Edition: New edition

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