The Kikkoman Chronicles: A Global Company with a Japanese Soul (Hardback)
  • The Kikkoman Chronicles: A Global Company with a Japanese Soul (Hardback)
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The Kikkoman Chronicles: A Global Company with a Japanese Soul (Hardback)

(author)
£18.95
Hardback 236 Pages / Published: 01/10/1998
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Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071347365
Number of pages: 236
Weight: 519 g
Dimensions: 229 x 152 x 17 mm
Edition: Revised edition

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