• Sign In / Register
  • Help
  • Basket0
The Inversion Factor: How to Thrive in the IoT Economy - MIT Press (Hardback)
  • The Inversion Factor: How to Thrive in the IoT Economy - MIT Press (Hardback)
zoom

The Inversion Factor: How to Thrive in the IoT Economy - MIT Press (Hardback)

(author), (author), (author)
£24.00
Hardback 240 Pages / Published: 06/10/2017
  • In stock online
  • Free UK delivery

Usually despatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.

The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

Publisher: MIT Press Ltd
ISBN: 9780262037273
Number of pages: 240
Dimensions: 229 x 152 x 16 mm

You may also be interested in...

What I Learned Losing a Million Dollars
Added to basket
Chairing the Board
Added to basket
Britain for Sale
Added to basket
£9.99
Paperback
The Hard Thing About Hard Things
Added to basket
Fundraising for Dummies, 3rd Edition
Added to basket
Fundraising Management
Added to basket
Organisational Change Through Partnership
Added to basket
The Company
Added to basket
£8.99
Paperback
Starting a Business For Dummies
Added to basket
£16.99   £13.99
Paperback
The Poverty of Capitalism
Added to basket
Virtual Freedom
Added to basket
£12.99
Paperback
The Intel Trinity
Added to basket
Global and Transnational Business
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.