The Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)
  • The Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)
zoom

The Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)

(author), (author)
£44.99
Paperback Published: 05/10/2000
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.

Publisher: Cengage Learning, Inc
ISBN: 9780534533649
Weight: 635 g
Dimensions: 229 x 184 x 25 mm
Edition: 5th Revised edition

You may also be interested in...

Confessions Of An Advertising Man
Added to basket
Keywords
Added to basket
£9.99
Paperback
Flat Earth News
Added to basket
£9.99
Paperback
Tragedy: A Very Short Introduction
Added to basket
Selling Hitler
Added to basket
£10.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Dataclysm
Added to basket
£9.99
Paperback
Photography: A Very Short Introduction
Added to basket
The Medium is the Massage
Added to basket
Dial M for Murdoch
Added to basket
Media Studies
Added to basket
£34.99
Paperback
The Media Student's Book
Added to basket
Manufacturing Consent
Added to basket
Covering Islam
Added to basket
£10.99
Paperback
The News
Added to basket
£10.99
Paperback
A Dictionary of Film Studies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.