The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges (Paperback)
  • The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges (Paperback)
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The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges (Paperback)

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£32.99
Paperback 288 Pages / Published: 15/04/2014
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A step-by-step guide to successfully transforming any organization

It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call innovation is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the why to the how of making innovation happen, for leaders and practitioners inside organizations of all sizes.

Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.

Each chapter describes a specific innovation challenge and details proven ways to address that challengeIncludes practical ideas, techniques, and leading practicesDescribes common obstacles and offers practical solutions

Any leader or professional who needs concrete solutions right now to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.

Publisher: John Wiley & Sons Inc
ISBN: 9781118644300
Number of pages: 288
Weight: 576 g
Dimensions: 263 x 197 x 17 mm

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