The Innovation Zone: How Great Companies Re-innovate for Amazing Success (Hardback)Thomas M. Koulopoulos (author)
Hardback Published: 12/06/2009
- Not available
In what may seem counterintuitive, "The Innovative Zone" demonstrates how the most dynamic innovations have been developed: not by a single stroke of brilliance and great, new products but through a disciplined, easily-learned business process that includes an organizational 'incubator' that supports and sustains the practice of turning ideas into break-through innovations. Debunking the traditional approach from nearly all other books that innovation is just great products, classic examples such as GM and OnStar[registered] and 3M and Post-it-Notes[registered] demonstrate how the author's "Six Lessons of Innovation" can be learned, refined, and developed by leaders and organizations into core competencies for success.
Publisher: Nicholas Brealey Publishing
Weight: 503 g
Dimensions: 229 x 152 x 21 mm
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