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The Innovation Zone: How Great Companies Re-innovate for Amazing Success (Hardback)
  • The Innovation Zone: How Great Companies Re-innovate for Amazing Success (Hardback)
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The Innovation Zone: How Great Companies Re-innovate for Amazing Success (Hardback)

(author)
£19.99
Hardback Published: 12/06/2009
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In what may seem counterintuitive, "The Innovative Zone" demonstrates how the most dynamic innovations have been developed: not by a single stroke of brilliance and great, new products but through a disciplined, easily-learned business process that includes an organizational 'incubator' that supports and sustains the practice of turning ideas into break-through innovations. Debunking the traditional approach from nearly all other books that innovation is just great products, classic examples such as GM and OnStar[registered] and 3M and Post-it-Notes[registered] demonstrate how the author's "Six Lessons of Innovation" can be learned, refined, and developed by leaders and organizations into core competencies for success.

Publisher: Nicholas Brealey Publishing
ISBN: 9780891062349
Weight: 503 g
Dimensions: 229 x 152 x 21 mm

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