The Innovation War (Hardback)Christoph-Friedrich von Braun (author)
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For business courses including Management and Marketing, as well as Industrial Engineering courses. Also appropriate for strategic planners, R&D managers, senior corporate executives, and consultants.
Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.
Publisher: Pearson Education (US)
Number of pages: 304
Weight: 408 g
Dimensions: 160 x 235 x 25 mm
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