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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardback)
  • The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardback)
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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardback)

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£19.99
Hardback 256 Pages / Published: 16/11/2010
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In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:

Principle One: Do What You Love
Principle Two: See Genius in Their Craziness
Principle Three: Sell Dreams, Not Products
Principle Four: Offer New
Principle Five: Say No to 1,000 Things
Principle Six: Master the Message .
Principle Seven: Inspire Evangelists
One More Thing . . . Expect Excellence from Yourself and Others

Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071748759
Number of pages: 256
Weight: 517 g
Dimensions: 236 x 163 x 21 mm

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