This book:Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.Explains that you don t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.Shows you that you can become a game changer and gain a seemingly impossible advantage even over far larger competitors, no matter how large your market or how small your segment is.Introduces you to four compelling Game Changing Strategies that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
Publisher: John Wiley and Sons Ltd
Number of pages: 220
Weight: 472 g
Dimensions: 228 x 159 x 22 mm
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