The Image of a Company: Manual for Corporate Identity (Hardback)
  • The Image of a Company: Manual for Corporate Identity (Hardback)
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The Image of a Company: Manual for Corporate Identity (Hardback)

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£24.99
Hardback Published: 01/12/1990
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A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.

Publisher: Phaidon Press Ltd
ISBN: 9781854544049
Weight: 1737 g
Dimensions: 250 x 354 x 23 mm

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