The IEBM Encyclopedia of Marketing - International encyclopedia of business & management (Paperback)Michael J. Baker (editor)
Paperback 880 Pages / Published: 07/09/2000
- Not available
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.
Publisher: Cengage Learning EMEA
Number of pages: 880
Dimensions: 246 x 171 mm
Edition: 2nd New edition
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