The IEBM Encyclopedia of Marketing - International encyclopedia of business & management (Paperback)
  • The IEBM Encyclopedia of Marketing - International encyclopedia of business & management (Paperback)
zoom

The IEBM Encyclopedia of Marketing - International encyclopedia of business & management (Paperback)

(editor)
£49.99
Paperback 880 Pages / Published: 07/09/2000
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.

Publisher: Cengage Learning EMEA
ISBN: 9781861526359
Number of pages: 880
Dimensions: 246 x 171 mm
Edition: 2nd New edition

You may also be interested in...

Building Strong Brands
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Challenger Sale
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Blockbusters
Added to basket
£14.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
Sell or Be Sold
Added to basket
£21.50
Hardback
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
DotCom Secrets
Added to basket
£14.95
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.