Visit our Christmas Gift Finder
The Idea Writers: Copywriting in a New Media and Marketing Era (Paperback)
  • The Idea Writers: Copywriting in a New Media and Marketing Era (Paperback)

The Idea Writers: Copywriting in a New Media and Marketing Era (Paperback)

Paperback 213 Pages / Published: 14/12/2010
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Publisher: Palgrave Macmillan
ISBN: 9780230613881
Number of pages: 213
Weight: 349 g
Dimensions: 235 x 155 x 15 mm


"The Idea Writers offers an in-depth look at the state of copywriting and brand creativity in today's marketplace. With insight on creative process and campaign development from the industry's leading creative's, the book provides solid advice for copywriters at all levels. It also provides a detailed examination of the changes that have completely remade the advertising industry, and is a useful guide for anyone looking to understand brand creativity today." - Advertising Age

"Teresa Iezzi aims to appeal to professional ad writers and those aspiring to their ranks. Both groups might profit from a look at The Idea Writers. Behind the cheeky tone and insider references is a useful guide to navigating in the digital wilds of online marketing and promotion." - The Wall Street Journal"Recommended" - Choice

The experts on copywriting:

"There is no point making advertising that is better than other advertising; that is not your competitor for people's time. You are up against all of the things they want to watch and read, the content they are seeking out." - Dave Bedwood, creative director and co-founder of U.K. digital agency Lean Mean Fighting Machine.

"It's one of the things that hasn't changed - finding that magic moment when you've come up with the insight that will make people think, I've thought of that a hundred times but I never thought of saying it like that. It's that moment of connection where people think there's a kindred spirit out there." - Bill Wright, ECD, Crispin Porter + Bogusky

"Unlike traditional storytelling where you complete the thing and you put it out there, it's a living thing that requires ongoing curation and involvement, on the part of storytellers and participants." - Ty Montague, former chief creative officer, JWT, founder of Co"I highly recommend it. It's the first book I've seen that thinks through what passes for 'rules' in the new digital world." - Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Advertising

You may also be interested in...

Key Person of Influence
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Added to basket
Added to basket
Ogilvy on Advertising
Added to basket
Get Up to Speed with Online Marketing
Added to basket
The Anatomy of Humbug
Added to basket
100 Ideas that Changed Advertising
Added to basket
Art of War for the New Millennium
Added to basket
Advanced Google AdWords
Added to basket
A Technique for Producing Ideas
Added to basket
Hegarty on Creativity
Added to basket
Positioning: The Battle for Your Mind
Added to basket


Please sign in to write a review

Your review has been submitted successfully.