The Icarus Deception: How High Will You Fly? (Paperback)
  • The Icarus Deception: How High Will You Fly? (Paperback)
zoom

The Icarus Deception: How High Will You Fly? (Paperback)

(author)
£14.99
Paperback 256 Pages / Published: 31/12/2012
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Check availability At your local shop
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Publisher: Penguin Books Ltd
ISBN: 9780670922925
Number of pages: 256
Weight: 336 g
Dimensions: 234 x 153 x 18 mm


MEDIA REVIEWS
If Seth Godin didn't exist, we'd need to invent him * Fast Company *
Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger * Forbes *
A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create * Management Today *

You may also be interested in...

The Good Psychopath's Guide to Success
Added to basket
Getting to Yes
Added to basket
£9.99
Paperback
Screw It, Let's Do It
Added to basket
Think Your Way To Success
Added to basket
The Obstacle is the Way
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback
The 50th Law
Added to basket
£9.99
Paperback
Legacy
Added to basket
£12.99   £10.99
Paperback
The 10X Rule
Added to basket
£18.99
Hardback
Never Eat Alone
Added to basket
£9.99
Paperback
The Question Book
Added to basket
The One Thing
Added to basket
£9.99
Paperback
The Concise Mastery
Added to basket
Stop Thinking, Start Living
Added to basket
£8.99   £6.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.