The Host in the Machine: Examining the Digital in the Social (Paperback)
  • The Host in the Machine: Examining the Digital in the Social (Paperback)
zoom

The Host in the Machine: Examining the Digital in the Social (Paperback)

(author)
£49.50
Paperback 150 Pages / Published: 27/07/2010
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
This book tackles online social networks by navigating these systems from the birth to the death of their digital presence. Navigating the social within the digital can be a contentious undertaking, as social networks confuse the boundary between offline and online relationships. These systems work to bring people together in an online environment, yet participation can dislocate users from other relationships and deviant `online' behaviour can create `offline' issues. The author begins by examining the creation of a digital presence in online networks popularized by websites such as Facebook and MySpace. The book explores how the digital presence influences how social, cultural and professional relationships are discovered, forged, maintained and broken, and journeys through the popular criticisms of social networking such as employee time-wasting, bullying, stalking, the alleged links between social networks and suicide and the decline of a user's public image. Social networks are often treated as morally ambiguous spaces, which highlights a dissonance between digital and social literacies. This discord is approached through an exploration of the everyday undercurrents present in social networks. The discussion of the digital presence ends by addressing the intricacies of becoming `digitally dead', which explores how a user removes their identity, with finality, from social networks and the entire web.

Publisher: Woodhead Publishing Ltd
ISBN: 9781843345886
Number of pages: 150
Weight: 280 g
Dimensions: 234 x 156 x 10 mm

You may also be interested in...

Ogilvy on Advertising in the Digital Age
Added to basket
The Sex Myth
Added to basket
£9.99
Paperback
Propaganda
Added to basket
£13.99
Paperback
Brave New World Revisited
Added to basket
How to Read a Film
Added to basket
£27.99
Paperback
A Dictionary of Film Studies
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
Understanding Media
Added to basket
Photography: A Very Short Introduction
Added to basket
Live From Downing Street
Added to basket
Manufacturing Consent
Added to basket
How to Market Books
Added to basket
Dial M for Murdoch
Added to basket
Introducing Media Studies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.