The High-Tech Entrepreneur's Handbook: How to start and run a high-tech company (Paperback)
  • The High-Tech Entrepreneur's Handbook: How to start and run a high-tech company (Paperback)
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The High-Tech Entrepreneur's Handbook: How to start and run a high-tech company (Paperback)

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£27.99
Paperback 416 Pages
Published: 02/11/2001

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 Turn your high-tech idea into a high-profit business  The High-Tech Entrepreneur’s Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience. It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that’s starting your own company or taking control of a project or department within a larger company.  Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise.  Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation.  Key areas discussed include:

getting started – developing and protecting your idea

writing the business plan

money and legal issues

managing projects, people and products

marketing and selling

growth and exit.

Publisher: Pearson Education Limited
ISBN: 9780273656159
Number of pages: 416
Weight: 620 g
Dimensions: 210 x 170 x 22 mm


MEDIA REVIEWS

 "Jack has created a pot pourri of business ideas and experience. It is an ideal starter for the budding entrepreneur. The exercises at the end of each chapter are especially useful to aid thinking and reach conclusions." Robin Saxby, Chairman, ARM Holdings plc  "Jack's book is a distillation of knowledge about starting and growing companies.  The UK and Cambridge have seen a dramatic growth in entrepreneurial companies and culture, but there is still a way to go. We still lag well behind other places, like Silicon Valley, although Cambridge now has its first few home-grown billion-pound companies Reading this book will help you to build strong enterprises, whether you are just starting out or are already some way down the track, or even just taking on new challenges within an organisation in these difficult times. I wish that this had been available when I was starting out. Strongly recommended." Hermann Hauser, Cambridge University

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