The Handbook of Slogans: The world's most popular slogans and the stories behind them (Paperback)Lionel Salem (author)
Paperback 248 Pages / Published: 07/09/2012
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Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: * What makes a memorable slogan * The most successful examples in your own industry * The stories behind the best-known slogans of over 60 companies * A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Publisher: Crimson Publishing
Number of pages: 248
Dimensions: 216 x 138 mm
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