The Handbook of Media Audiences - Global Handbooks in Media and Communication Research (Hardback)
  • The Handbook of Media Audiences - Global Handbooks in Media and Communication Research (Hardback)
zoom

The Handbook of Media Audiences - Global Handbooks in Media and Communication Research (Hardback)

(editor)
£148.75
Hardback 562 Pages / Published: 08/04/2011
  • We can order this

Usually dispatched within 15 working days

  • This item has been added to your basket
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. * Details the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world * Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today * Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them * Includes contributions from some of the most outstanding international scholars in the field

Publisher: John Wiley and Sons Ltd
ISBN: 9781405184182
Number of pages: 562
Weight: 1380 g
Dimensions: 252 x 183 x 34 mm

You may also be interested in...

Contagious
Added to basket
£9.99
Paperback
Mediactive
Added to basket
£13.50
Paperback
Tragedy: A Very Short Introduction
Added to basket
The Medium is the Massage
Added to basket
Tubes
Added to basket
£9.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Understanding Media
Added to basket
Confessions Of An Advertising Man
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
The Hidden Persuaders
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
Brave New World Revisited
Added to basket
The Uses of Literacy
Added to basket
Manufacturing Consent
Added to basket
Propaganda
Added to basket
£13.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.