The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities (Hardback)
  • The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities (Hardback)
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities (Hardback)

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£29.99
Hardback 320 Pages / Published: 25/11/2011
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

Publisher: John Wiley & Sons Inc
ISBN: 9781119953319
Number of pages: 320
Weight: 616 g
Dimensions: 235 x 163 x 24 mm

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