The Grammar of Visual Space: Visual Syntax and Cultural Icons (Hardback)Robert N. St.Clair
Hardback Published: 01/04/2013
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This is a highly recommendable book useful and persuasive to students and scholars in the disciplines of language, communication, anthropology, sociology, psychology, and others. It demonstrates how cultures differ in their visual syntax and how they employ different cultural icons in the context of intercultural communication. The study of visual communication has been dominated by person-oriented psychological models. As a consequence, it has overlooked the role of culture in the organization of visual space. It is arguable that there is a grammar to visual space and that this grammar changes from one culture to the other. The metaphor or grammatical space allows one to demonstrate how the visual syntax of the indigenous art of the Oglala Sioux, for example, differs from that of traditional Chinese landscape art. This model also enables specialists in visual communication to elaborate on how visual forms (visual morphs) are expressed across cultures. Finally, the model demonstrates how each social group employs its use of visual icons to express cultural meaning. The organization of visual space differs substantially from the organization grammatical space. It is this factor that has transformed the study of visual semiotics in a new and more insightful model of visual grammar.
Publisher: The Edwin Mellen Press Ltd