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The Google Model: Managing Continuous Innovation in a Rapidly Changing World - Management for Professionals (Paperback)
  • The Google Model: Managing Continuous Innovation in a Rapidly Changing World - Management for Professionals (Paperback)
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The Google Model: Managing Continuous Innovation in a Rapidly Changing World - Management for Professionals (Paperback)

(author)
£44.99
Paperback 125 Pages / Published: 03/09/2016
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This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Publisher: Springer International Publishing AG
ISBN: 9783319353562
Number of pages: 125
Weight: 2234 g
Dimensions: 235 x 155 x 8 mm
Edition: Softcover reprint of the original 1st ed. 201


MEDIA REVIEWS

From the book reviews:

"This book is about a different kind of innovation: leadership and management. Most orthodox theories on management innovation are still focused on better and faster measurements and controls. ... The author has done a brilliant job of showing what the ingredients of such a new management theory could entail, and how they are applied at one of the most successful companies in history: Google. ... It is especially suitable for the intended audience: policymakers, managers, union representatives, and public officials." (Klaus K. Obermeier, Computing Reviews, January, 2015)

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