The Global Sport Economy: Contemporary Issues - Routledge Research in Sport Business and Management (Hardback)
  • The Global Sport Economy: Contemporary Issues - Routledge Research in Sport Business and Management (Hardback)
zoom

The Global Sport Economy: Contemporary Issues - Routledge Research in Sport Business and Management (Hardback)

(editor), (editor), (editor)
£115.00
Hardback 330 Pages / Published: 30/05/2019
  • Coming soon

Awaiting publication

  • This item has been added to your basket

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Publisher: Taylor & Francis Ltd
ISBN: 9780367151058
Number of pages: 330
Dimensions: 235 x 159 mm

You may also be interested in...

Myths and Facts about Football
Added to basket
Out Of Nowhere
Added to basket
£14.95
Paperback
Sports Journalism
Added to basket
£40.99
Paperback
How To Be A Sports Agent
Added to basket
Sponsorship in Marketing
Added to basket
Science in Soccer
Added to basket
£35.00
Paperback
Jacked
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.