The Global Environment of Business (Paperback)

The author has done the student and the general reader a great favor by weaving together many contributions into a single highly readable book...I am hopeful that many lecturers will chose to stretch into disciplines outside their specialties to make the best use of this uniquely integrative approach. They will be offering the student a rewarding educational experience. The book is a remarkable effort to provide an explanation of the current configuration of international business. Namely it tries to answer two key questions: What are the roots of the global corporation? Why did the Nation State accept to enter into a system of integrated markets?...this book should be part of any modern course on international business and/or globalization. This thoroughly researched, well written volume provides an extensive and careful investigation of how the complex relationship between policy, technology and the international business system has evolved in time. The approach is multidimensional, blending in a successful way international economics and international business with political economy and economic history. The Global Environment of Business is a fine text offering an analysis of the environment in which international business operates. From how multi-national corporations and nation states interact to shape the international economic system to how the economy internationalizes and how this can lead to a global world or a regional focus, this is packed with technological and historic assessments based on economic research and political science alike: perfect for any college-level business library. A unique book on international business providing all essential insights to comprehend the driving mechanisms of economic globalization. The clear presentation of the key intuitions of international trade theory makes this manuscript a main reference for all international business economists. I highly recommend, Frederick Guys The Global Environment of Business. It is rare to see a book that with such intellectual depth and breadth that can serve as a course textbook. This is really the best textbook for a graduate student who studies the world economy. I will use it in my course.