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The Global Environment of Business: New Paradigms for International Management (Paperback)
  • The Global Environment of Business: New Paradigms for International Management (Paperback)
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The Global Environment of Business: New Paradigms for International Management (Paperback)

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£90.00
Paperback 320 Pages / Published: 17/06/2010
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The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts.

The following key issues are emphasized:

Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically.

Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.

Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.

Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.

Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.

Publisher: SAGE Publications Inc
ISBN: 9781412950282
Number of pages: 320
Weight: 28 g
Dimensions: 254 x 177 x 18 mm

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