• Sign In
  • Help
  • My Basket0
The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback) (Paperback)
  • The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback) (Paperback)
zoom

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback) (Paperback)

(author), (author)
£25.99
Paperback 304 Pages / Published: 17/05/2010
  • We can order this

Usually despatched within 4-6 weeks

  • This item has been added to your basket

Check Marketplace availability

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Publisher: Pearson Education (US)
ISBN: 9780137064861
Number of pages: 304
Weight: 404 g
Dimensions: 229 x 152 x 18 mm

You may also be interested in...

Innovation: A Very Short Introduction
Added to basket
Running Lean
Added to basket
£19.99
Paperback
The Founder's Dilemmas
Added to basket
The Innovator's Solution
Added to basket
The Go-To Expert
Added to basket
Change by Design
Added to basket
£25.00
Hardback
The Innovation Book
Added to basket
£14.99
Paperback
How to be an Artist
Added to basket
My New Business
Added to basket
£14.99
Paperback
Experiencing Organisations
Added to basket
Innovation as Usual
Added to basket
Screw Business as Usual
Added to basket
A Mind for Business
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.