The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Hardback)
  • The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Hardback)
zoom

The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Hardback)

(author)
£79.99
Hardback 192 Pages / Published: 07/11/2007
  • We can order this from the publisher

UK delivery within 3-4 weeks

  • This item has been added to your basket
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.

Publisher: Palgrave Macmillan
ISBN: 9780230600195
Number of pages: 192
Weight: 447 g
Dimensions: 229 x 152 x 20 mm


MEDIA REVIEWS

"The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline."

- Robert G. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination"Dr. Boyd has intertwined the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing." - Laura Preslan, Industry Solutions Director, Microsoft

You may also be interested in...

Air Transportation
Added to basket
£79.99
Paperback
Zeppelin
Added to basket
£30.00
Hardback
Air Babylon
Added to basket
£10.99
Paperback
Better by Design
Added to basket
£17.99
Paperback
Aerotropolis
Added to basket
£14.99
Paperback
British Airways
Added to basket
£20.00
Paperback
Cancel The Apocalypse
Added to basket
Straight and Level
Added to basket
Heathrow Airport Operations Manual
Added to basket
Air Transport Auxiliary
Added to basket
English for Cabin Crew
Added to basket
£37.50
Mixed media product
Cruising Attitude
Added to basket
£9.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.