The Four Lenses of Innovation: A Power Tool for Creative Thinking (Paperback)Rowan Gibson (author)
Paperback 304 Pages / Published: 24/04/2015
- In stock online
- Free UK delivery
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we ve long been hoping for: the news that innovation is systematic, it s methodical, and we can all achieve it. By asking how the world s top innovators Steve Jobs, Richard Branson, Jeff Bezos, and many others came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: * Challenging Orthodoxies What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? * Harnessing Trends Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? * Leveraging Resources How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? * Understanding Needs What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. Rowan Gibson has done a superb job of unpacking what it takes to innovate. Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University Can you develop an innovative mind? Yes, you can. And this book is the manual. John and Doris Naisbitt, authors of China s Megatrends and The Global Game Change An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA. Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture Rowan Gibson s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world. Robert B. Tucker, author of Driving Growth Through Innovation
Publisher: John Wiley & Sons Inc
Number of pages: 304
Weight: 748 g
Dimensions: 242 x 189 x 16 mm
You may also be interested in...
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at